The journey that shaped our vision
How thousands of trail miles inspired the EYOS brand
Trail-tested, aesthetically approved
Designed for all of life's adventures
EYOS (Embrace Your Own Story) began on the trails that helped our founders, Ashley and Mike Bell, navigate life's challenges. As avid hikers, they found themselves choosing between function or style – never both. They craved gear that could transition seamlessly from mountain paths to coffee shops.
So they created backpacks and gear that refuse to sacrifice aesthetics for function. Each piece is thoughtfully designed with premium materials and clean lines, built for the modern adventurer who values both performance and style. EYOS products accompany hikers from challenging trails to daily adventures – wherever their stories lead.
Our mission
Elevating your trail experience
To provide hikers of all levels with thoughtfully designed hiking gear that never compromises. We believe in creating products that perform flawlessly on the trail while looking beautiful enough for everyday life, empowering people to connect with nature in gear that truly reflects who they are.
Quality that lasts
Built with premium materials and meticulous attention to detail, our products are designed to withstand years of adventures. We believe the best gear is the kind you buy once and treasure for a lifetime.
Style that travels
From mountain summits to city sidewalks, our designs transition seamlessly between environments. Clean lines and neutral aesthetics ensure your gear complements your life, wherever the path leads.
Products that perform
Every product stems from real hiking experiences and needs. We've logged thousands of trail miles to ensure each feature serves a purpose, creating gear that solves problems without unnecessary complications.
Finding healing one mile at a time
The path that led them here
Ashley and Mike's journey to creating EYOS wasn't exactly what they had planned. What began as weekend hikes after their wedding transformed when they faced years of infertility challenges. The trails turned into their sanctuary.
Logging thousands of miles annually, they discovered each step helped them process, heal, and reconnect. As Midwesterners exploring trails worldwide, they experienced firsthand how proper gear impacts every adventure. These experiences started as their therapy, then became their inspiration.
EYOS emerged from these experiences – a reminder that unexpected paths often lead to beautiful views. Through their brand, Ashley and Mike hope to support you as you navigate your own mountains and valleys.
